67% of callers don't leave a message — they hang up and call the next result on Google.
The ones who do leave a message? 80% expect a callback within 5 minutes. Most businesses take hours.
After-hours calls are the worst — your most motivated customers call when they finally have time. That's usually evenings and weekends. Your phone is off.
If your business misses 5 calls per week and your average booking is worth $150 — that's $750/week, $3,000/month, $36,000/year leaving through your voicemail.
Most service business owners don't think about it this way. They think "I'll call them back." But the client has already moved on.